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6 stories found for

What to Expect From Mobile Ad Fraud in 2020

With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020

Fraudsters found a new way to steal revenue from advertisers - Complex VTA Spoofing

Fraudsters have upped the ante and are now operating under a new scheme - Complex VTA Spoofing, which is the method of faking tracking links to spoof clicks as impressions
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True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019

Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...

The anatomy of mobile ad fraud: Click Injection

In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs

The one thing that moves user acquisition the wrong way

Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way
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Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection

The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...

Scalarr and the Future of Fraud Detection: Q&A with Scalarr Founders Inna Ushakova and Yuriy Yashunin

The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...

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