The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution
Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. But is following the rules the best idea when it comes to f...
Intelligent Device Farms are one of the newest and smartest fraud types in the industry that goes undetected for a long time
In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
Stop fraud - Take control!
Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...
Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
In most cases, Click Injection is the work of large fraud groups producing real mobile apps with embedded malware viruses, through which infection occurs
Stay ahead of fraudsters by understanding the anatomy of classic Click Spam
The general principle of “mixes” grounds on the conscious use of several various types of fraud to get over the known protection measures of fraud detection tools
The mobile ad spending is huge and account for 62.5% of the total cost of digital advertising. Find out how to spend your budget on real users and not give it to fraudsters
You set the ambitious goals just because you cannot be successful in other ways and you hire the best team to help you with that
Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it
Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way