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Our articles reflect the latest developments in the field of mobile ad fraud detection. Browse this section to get useful and up-to-date insights into the state of anti-fraud technology.
How Does Mobile Ad Fraud Impact Your ROI?
The hidden costs of mobile ad fraud impact can be multiple times higher than direct losses shown in the report of your anti-fraud solution
The anatomy of mobile ad fraud: Intelligent Device Farms
Intelligent Device Farms are one of the newest and smartest fraud types in the industry that goes undetected for a long time
The anatomy of mobile ad fraud: Mixed Fraud
In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
The anatomy of mobile ad fraud: Soft Fraud
Soft Fraud comes out of publishers that are dragging a part of the advertiser's organic traffic to themselves, manipulating display / click attribution models
True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019
Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...
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