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Articles

Our articles reflect the latest developments in the field of mobile ad fraud detection. Browse this section to get useful and up-to-date insights into the state of anti-fraud technology.

The anatomy of mobile ad fraud: Smart Bots

Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
Why Trusted Traffic Sources May No Longer Be Trustworthy

The anatomy of mobile ad fraud: Modified Click Spam

Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect

MAU 2019 - Rock on mobile growth!

Stop fraud - Take control!

The anatomy of mobile ad fraud: Incentive

Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
Reverse engineering as one of the most advanced tools of fraudsters

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