Our articles reflect the latest developments in the field of mobile ad fraud detection. Browse this section to get useful and up-to-date insights into the state of anti-fraud technology.
UALand: Where is the treasure hidden?
The hunt for treasure in the marketing world grows fiercer as Marketers and UA Managers look for gold, a.k.a. trying to attract new users. Are you doing everything it takes to scale ...
Accuracy In Ad Fraud Detection: Even 1% In Errors Can Cause Major Losses
Why is accuracy so important in fraud detection? Fraud losses are expected to reach $16.1 billion in 2020. Think of it this way, 1% of this amount is 161 million U.S. dollars.
What to Expect From Mobile Ad Fraud in 2020
With the beginning of a new decade upon us and many challenges ahead, we've curated the list of mobile ad fraud trends to know in 2020
Why Mobile Advertisers Should Push For Machine Learning-Based Fraud Detection
The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine learning. Read on and see why ML-b...
The Ugly Truth About Fraud in 2019
The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019
Latest Trends in Mobile Ad Fraud 2019
Mobile ad fraud can be mercurial; changing without a moment’s notice. Stay on top of things and read this post with the latest trends for 2019
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