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Blog

Articles

Our articles reflect the latest developments in the field of mobile ad fraud detection. Browse this section to get useful and up-to-date insights into the state of anti-fraud technology.

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Article

Real-time blocking: are you really blocking mobile ad fraud?
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Article

Fraud Mixes: How to Identify Them and Protect Your Mobile Marketing Budget
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Article

What is causing a negative impact on your ROAS today?
Article

Looking Back at 2020 & Planning for 2021

TYPES OF INVALID TRAFFIC
Article

Major Scalarr Algorithms Update: Track 3 More Types of Invalid Traffic & Double Your Budget Savings
Article

The Undersucker Micro-Fraud
Article

Why is ad fraud detection a form of modern art?

Article

Advertising in the Times of Covid-19

Covid-19 has radically changed the way the advertising industry operates and this report details the most significant changes.
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Article

Should You Ban Auto-Clicks Ads?

‘Auto-clicks’ ads (playable ads and “StoreKit” ads), are very popular; nonetheless, they have a lot of vulnerabilities which leads to the highest probability of catching fraud.

Main #topics

#fraud detection #mobile ad fraud #mobile fraud #fraud types #Scalarr #machine learning #fraud protection #app marketing

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