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Central repository housing our latest articles, expert interviews, news releases, and more — covering the most insightful breakthroughs in the mobile ad fraud space.
True Machine Learning is the Strongest Weapon to Fight App Install Ad Fraud - A Fireside Chat with Draftkings. MAU 2019
Don’t let fraud dictate your user acquisition strategy. Learn why a manual, rules-based approach to fraud detection pales in comparison to an advanced machine learning based approach
The issue with rules is that they tend to be outdated very quickly. Fraudsters are able to reverse-engineer them very quickly and you are not protected let alone from any sophisticat...
Highlights from MAU Vegas 2019 collected for you by Scalarr
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers
The anatomy of mobile ad fraud: Smart Bots
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
The anatomy of mobile ad fraud: Modified Click Spam
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
MAU 2019 - Rock on mobile growth!
Stop fraud - Take control!
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