Research

The anatomy of mobile ad fraud: Modified Click Spam

Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect

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The anatomy of mobile ad fraud: Incentive

Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
Reverse engineering as one of the most advanced tools of fraudsters

The anatomy of mobile ad fraud: Device Farms

Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...

The anatomy of mobile ad fraud: Bots

Significant anomalies in post-install activity may indicate bot-fraud, but not all such anomalies are clear cases of fraud

Real-time app install ad fraud prevention: is it working?

The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...

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