Research

The realities of the traffic purchase market

The mobile ad spending is huge and account for 62.5% of the total cost of digital advertising. Find out how to spend your budget on real users and not give it to fraudsters

Mobile fraud is big business: here’s how game developers are fighting back

Gaming advertisers often have significant marketing budgets at their disposal, making the mobile gaming industry particularly interesting and attractive to fraudsters

Scalarr Wins Bronze for “Tech Start-up of the Year” in 2018 International Business Awards®

Scalarr Inc. earned two Bronze Medals as a "Tech Startup of the Year" in the ‘Services’ category and as a "Startup of the Year" in the ‘Business Services Industries’ category

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

You set the ambitious goals just because you cannot be successful in other ways and you hire the best team to help you with that

Learn how machine learning can help mobile app developers to stop app install ad fraud

Fraud is an adaptive crime, so it needs special methods of intelligent data analysis to detect and prevent it

The one thing that moves user acquisition the wrong way

Mobile app install fraud was a hot topic one year ago and still is the same, being that thing that moves user acquisition the wrong way

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