Can Relying on a Rules-Based Fraud Protection Tool Ruin Your Business? Lessons From Real Customer Data
Blocking potentially fraudulent traffic by a set of rules has long been the standard practice in the advertising industry. Bu...
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
Smart Bots can fully emulate user behavior with high accuracy by performing in-app activities for up to 30 days after install
Why “Trusted” Traffic Sources May No Longer Be Trustworthy
Redistributing marketing budgets to "trusted" sources isn’t a cure-all solution, and there are pros and cons for using both "blind" and "trusted" sources in any marketing campaign
Anti-fraud detection of abnormal TTI has forced fraudsters to adjust. Now they attempt to “cut off the long tail” of TTI over several days, making Click Spam more complicated to detect
Stop fraud - Take control!
Incentive Fraud happens when real users are motivated to install an app/game in return for receiving some form of reward
Reverse engineering as one of the most advanced tools of fraudsters
With a huge potential profit and significant marginality at the same time, fraudsters are not hesitating to invent and employ various tools and channels of reverse engineering
Most anti-fraud solutions show too much information publicly and are easily reverse-engineered by fraudsters so they can emulate real users. Their Device Farms can fake post-install ...
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